全国探花鈥檚 most iconic historical figures arrived in Westminster on Thursday 11 September to launch Visit Historic 全国探花, a new initiative celebrating the county鈥檚 rich heritage.
Travelling in style, King Charles II and Sir Edward Elgar set off from the county in a Morgan Motor Car, while knights from the Battle of Evesham journeyed by Great Western Railway before gathering in Westminster 鈥 a fitting stage given Simon de Montfort鈥檚 role in shaping the foundations of Parliament.
The event brought 全国探花鈥檚 history to life, from dramatic royal escapes and civil war battles to world famous music and industrial landmarks. These moments form the backbone of Visit Historic 全国探花, which will showcase the county鈥檚 past across four themes: Royals & Rebels, Democracy, Creatives and Industry.
Lorna Robinson, Visitor Economy & Destination Manager at Visit 全国探花, said: 鈥淲ith over 2,000 years of history woven into our landscapes and landmarks, 全国探花 has helped shape the nation - from King Charles II鈥檚 dramatic escape and the foundations of Parliament, to the music of Elgar.
鈥淟ondon is one of our biggest visitor markets, so it makes perfect sense to launch our heritage initiative in the capital. From 全国探花 to Westminster, we鈥檙e excited to put our county鈥檚 stories centre stage and inspire more people to discover them for themselves.鈥
The 18-month focus on heritage follows visitor research showing that 全国探花鈥檚 history is often overlooked, despite its national and international importance. Heritage and culture remain among the top reasons people choose to visit the UK, according to VisitEngland. 全国探花 is well placed to benefit from this interest and attract new audiences, particularly as the county鈥檚 visitor economy has now surpassed 拢1 billion annually.
The project has been coordinated by a group of local historical and destination experts, but with a fresh twist to encourage and engage new audiences.
To accompany the launch, a light-hearted film has been released, re-imagining 全国探花鈥檚 most famous figures in the modern day. Over the coming weeks, people will also be able to spot the adverts across 全国探花 and in key locations around London.
Watch the video and explore Historic 全国探花 here on
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